Mert Gürlek, Ph.D., Ph.D.; is an associate professor at the Burdur Mehmet Akif Ersoy University, Turkey. He holds two PhDs, one in Management & Organization and one in Tourism Management, both from Gazi University, Turkey. His studies have been published in top-tier journals such as The Service Industries Journal, Social Responsibility Journal, Tourism Management Perspectives, Kybernetes, Ethics & Behavior, Journal of Management & Organization, Journal of Hospitality Marketing & Management.