Research Fields
Cultural Heritage Tourism, Visitor and Audience Studies
Sustainable Tourism
Tourism Marketing
Bio
Doç. Dr. Mustafa BOZ - Çanakkale Onsekiz Mart Üniversitesi, Turizm Fakültesi Öğretim Üyesi. Pazarlama Yönetimi, Turizmde Markalaşma, Girişimcilik, Turistik Tüketici Davranışları, Destinasyon Yönetimi gibi Pazarlama ve Turizm ile bağlantılı dersleri vermektedir. Üniversitede öğretim üyeliğine başlamadan önce özel sektörde 13 yıl pazarlama müdürü olarak, turizm sektöründe 7 yıl yönetici ve işveren olarak çalışmıştır. Ulusal ve Uluslar arası bilimsel kongrelerde sunulmuş, bilimsel dergilerde yayınlanmış birçok bildiri ve makale sahibidir.
Assoc. Prof. Dr. Mustafa BOZ is a lecturer at the Faculty of Tourism, Canakkale Onsekiz Mart University – Turkey. He teaches marketing and tourism related courses such as Marketing Management, Brand Management in Tourism, Destination Marketing, Consumer Behaviour, Marketing Research and Entrepreneurship. He is an expert of Sustainable Tourism Marketing, Alternative Tourism, Community Based Tourism. In Kyrgyzstan, he has worked at Manas University for two years and at Central Asian American University for one acedemic term. Before starting to teach at the university, he has worked in construction sector as a marketing manager for thirteen years and in tourism industry as a manager and partner for seven years. He is author of many academic articles and papers presented in international congresses and symposia.
Institution
ÇANAKKALE ONSEKİZ MART ÜNİVERSİTESİ