Öz
Kaynakça
- Crable, R., Vibbert, S. (1986). Public Relations as Communication Management, USA: Bellwether Press
- Grunig L., Grunig J., Dozier, D. (2002). Excellent Public Relations and Effective Organizations, New Jersey:Lawrence Erlbaum Associates
- Grunig, J. E. (1992). Communication, Public Relations, And Effective Organizations: An Overview Of The Book. Grunig, J. E. (Ed.)., Excellence In Public Relations And Communication Management. New York :Routledge.
- Grunig, J. E., & Hunt, T. (1984). Managing Public Relations, New York: Holt, Rinehart & Winston.
- Lattimore, D., Baskin, O., Heimann, S., Toth, E., (2012). Public Relations: The Profession and the Practice, New York:McGraw-Hill
- Long, L. W., & Hazelton, V. (1987). Public Relations: A Theoretical and Practical Response. Public Relations Review, 13(2), 3-13.
- Özgen, E., Akbayır, Z. (2016), Reputation Problem of Public Relations in Turkey and a Critical View About the Public Relations Professional Organisations of Turkey, XI. European Conference on Social and Behavioral Sciences, September 1-4, Rome, Italy
- White, J., L. Mazur (1996). Strategic Communications Management: Making Public Relations Work, England: Wokingham
- Wilcox, D., Cameron, G., Reber, B., (2012). Public Relations Strategies and Tactics, 7. Ed, England: Pearson
- Wood, E., (2012). Public Relations and Corporate Communication, Ed. Alison Theaker, The Public Relations Handbook, 4.th ed., New York: Oxon
- http://prmeasured.com/wp-content/uploads/2016/06/PRCA-PR-Census-2016.pdf, 28 September 2016
- http://kid.com.tr/amacimiz.aspx, 15 August 2016
- http://www.edelman.com/what-we-do/, 1 October 2016
- https://www.ketchum.com/expertise, 1 October 2016
- http://www.webershandwick.com/#our-impact, 1 October 2016
- http://fleishmanhillard.com/expertise/, 2 October 2016
- http://www.hkstrategies.com/our-expertise/, 2 October 2016
- http://www.mslgroup.com/what/, 2 October 2016
- http://www.bluefocusgroup.com/en/wmdfw/, 3 October 2016
- http://golin.com/about-us/, 3 October 2016
- http://www.taylorbennettfoundation.org/aboutpr/, 7 October 2016
- http://www.burson-marsteller.com/what-we-do/capabilities/, 2 October 2016
- https://prezi.com/dkcf2spr3zix/cci-practices-and-trends-study-2015/, 18 October 2016
- https://www.prsa.org/aboutprsa/publicrelationsdefined/#.V_ebtuWLTcs, 7 October 2016
- Riel, C., Fombrun, C., (2007). Essentials of Corporate Communication: Implementing Practices for Effective Reputation Management, New York: Routhledge
- http://www.kornferry.com/institute/the-chief-communications-officer-2015-survey-and-findings-among-the-fortune-500, 20 October 2016
- https://www.brunswickgroup.com/media/596557/Brunswick-Future-of-Corporate-Communications-Report.pdf, 15 August 2016
- http://www.holmesreport.com/ranking-and-data/global-communications-report/2016-pr-agency-rankings/top-10, 25 October 2016
- http://www.bls.gov/ooh/media-and-communication/public-relations-specialists.htm#tab-2, 7 October 2016
- http://www.bls.gov/ooh/media-and-communication/public-relations-specialists.htm#tab-2. 25 October 2016,
- http://www.ogilvy.com/#/%7Bfilter:Capabilities%7D, 3 October 2016
Redefining the concepts of public relations and corporate communication: An examination and critical approach over the Corporate Communication Professionals Association of Turkey
Öz
The term “corporate communication” had emerged because
of the developments achieved in communication, it is also related with the
communication activities of the organization. However, although “corporate
communication” takes part mainly under the umbrella of public relations
activities, it is seen that the concept, as a separate area of expertise was
tried to be considered as distinct from the public relations discipline.
Starting from this point the study aims to discuss the reasons of foundation of
the Corporate Communication Professionals Association (Kurumsal İletişimciler
Derneği /KİD) which has activities in Turkey or its necessariness.
In the study which aims to examine the corporate
communication activities and to expose its relationship with the concept of
public relations, first, the theoretical and practical frameworks of the
concepts of “corporate communication” and “public relations” are exposed. The
conceptual framework which is determined by literature analysis is analysed and
discussed within the context of the activities of the Corporate Communication
Professionals Association. In the study although the concepts of “corporate communication”
and “public relation” had been dealt with all their dimensions, basically,
dealing with the same practice as different concepts instead of being evaluated
under the same umbrella is assessed by us with a critical perspective.
Anahtar Kelimeler
Communication Corporate Communication Corporate Communication Professionals Association of Turkey
Kaynakça
- Crable, R., Vibbert, S. (1986). Public Relations as Communication Management, USA: Bellwether Press
- Grunig L., Grunig J., Dozier, D. (2002). Excellent Public Relations and Effective Organizations, New Jersey:Lawrence Erlbaum Associates
- Grunig, J. E. (1992). Communication, Public Relations, And Effective Organizations: An Overview Of The Book. Grunig, J. E. (Ed.)., Excellence In Public Relations And Communication Management. New York :Routledge.
- Grunig, J. E., & Hunt, T. (1984). Managing Public Relations, New York: Holt, Rinehart & Winston.
- Lattimore, D., Baskin, O., Heimann, S., Toth, E., (2012). Public Relations: The Profession and the Practice, New York:McGraw-Hill
- Long, L. W., & Hazelton, V. (1987). Public Relations: A Theoretical and Practical Response. Public Relations Review, 13(2), 3-13.
- Özgen, E., Akbayır, Z. (2016), Reputation Problem of Public Relations in Turkey and a Critical View About the Public Relations Professional Organisations of Turkey, XI. European Conference on Social and Behavioral Sciences, September 1-4, Rome, Italy
- White, J., L. Mazur (1996). Strategic Communications Management: Making Public Relations Work, England: Wokingham
- Wilcox, D., Cameron, G., Reber, B., (2012). Public Relations Strategies and Tactics, 7. Ed, England: Pearson
- Wood, E., (2012). Public Relations and Corporate Communication, Ed. Alison Theaker, The Public Relations Handbook, 4.th ed., New York: Oxon
- http://prmeasured.com/wp-content/uploads/2016/06/PRCA-PR-Census-2016.pdf, 28 September 2016
- http://kid.com.tr/amacimiz.aspx, 15 August 2016
- http://www.edelman.com/what-we-do/, 1 October 2016
- https://www.ketchum.com/expertise, 1 October 2016
- http://www.webershandwick.com/#our-impact, 1 October 2016
- http://fleishmanhillard.com/expertise/, 2 October 2016
- http://www.hkstrategies.com/our-expertise/, 2 October 2016
- http://www.mslgroup.com/what/, 2 October 2016
- http://www.bluefocusgroup.com/en/wmdfw/, 3 October 2016
- http://golin.com/about-us/, 3 October 2016
- http://www.taylorbennettfoundation.org/aboutpr/, 7 October 2016
- http://www.burson-marsteller.com/what-we-do/capabilities/, 2 October 2016
- https://prezi.com/dkcf2spr3zix/cci-practices-and-trends-study-2015/, 18 October 2016
- https://www.prsa.org/aboutprsa/publicrelationsdefined/#.V_ebtuWLTcs, 7 October 2016
- Riel, C., Fombrun, C., (2007). Essentials of Corporate Communication: Implementing Practices for Effective Reputation Management, New York: Routhledge
- http://www.kornferry.com/institute/the-chief-communications-officer-2015-survey-and-findings-among-the-fortune-500, 20 October 2016
- https://www.brunswickgroup.com/media/596557/Brunswick-Future-of-Corporate-Communications-Report.pdf, 15 August 2016
- http://www.holmesreport.com/ranking-and-data/global-communications-report/2016-pr-agency-rankings/top-10, 25 October 2016
- http://www.bls.gov/ooh/media-and-communication/public-relations-specialists.htm#tab-2, 7 October 2016
- http://www.bls.gov/ooh/media-and-communication/public-relations-specialists.htm#tab-2. 25 October 2016,
- http://www.ogilvy.com/#/%7Bfilter:Capabilities%7D, 3 October 2016
Ayrıntılar
| Bölüm | Makaleler |
|---|---|
| Yazarlar | |
| Yayımlanma Tarihi | 1 Şubat 2017 |
| Yayımlandığı Sayı | Yıl 2017 Cilt: 3 Sayı: 2 |
Kaynak Göster
Cited By
ULUSAL VE ULUSLARARASI HALKLA İLİŞKİLER AJANSLARININ UYGULAMA ALANLARI ÜZERİNE BİR KARŞILAŞTIRMA
Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
https://doi.org/10.19145/e-gifder.816583
Bu eser Creative Commons Atıf 4.0 Uluslararası Lisansı ile lisanslanmıştır.