The positive image of a tourist destination is great importance in terms of the tourist arrival and tourism revenues of the region. Creating a positive image is a strategic decision, but the output is clearly worth it. Particularly, the positive image, the quality of the experience and the perceived value of the touristic demand can significantly affect the many variables are kept under control or even cause to be affected. Based on these facts, it was aimed to determine the effect of destination image on perceived value and experience quality. In this context, a survey was conducted in Kastamonu city center for three months and 397 people were surveyed. Structural model was formed as a result of factor analysis. As a result of the study, it was determined that the destination image has a significant and positive effect on the perceived value and experience quality.
Destination Image Perceived Value Experience Quality Culture Tourists Kastamonu
Destinasyon İmajı Algılanan Değer Deneyim Kalitesi Kültür Turistleri Kastamonu
Birincil Dil | Türkçe |
---|---|
Bölüm | Makaleler |
Yazarlar | |
Yayımlanma Tarihi | 15 Ocak 2021 |
Kabul Tarihi | 13 Nisan 2020 |
Yayımlandığı Sayı | Yıl 2021 Cilt: 8 Sayı: 1 |
İstanbul Gelişim Üniversitesi Sosyal Bilimler Dergisi Creative Commons Atıf-GayriTicari-Türetilemez 4.0 Uluslararası Lisansı ile lisanslanmıştır. |
---|