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THE PLACE OF NOSTALGIC FOODS IN THE TASTE MEMORY WITHIN THE SCOPE OF PRODUCT LIFE CYCLE THEORY

Yıl 2023, Cilt: 7 Sayı: 2, 392 - 406, 31.10.2023
https://doi.org/10.32958/gastoria.1255417

Öz

Nostalgia, which was defined by Swedish Doctor Hofer in 1678, is defined as a craving disease in its origin, as well as nostalgic foods and beverages, which have been derived from the words Nostos and algia in their etymological origin and have survived to the present day as an oxymoron, evoke emotional memories when perceived with the five senses. The flavor interpreted in the orbitofrontal cortex is transferred to the flavor memory. The aim of this study is to reveal the connotations of nostalgic foods in the memory of taste in the Y Generation and to evaluate them within the scope of product life cycle theory. Scope of work; semi-structured interview technique was used and it was conducted online with 280 Y-Generation individuals. According to the research findings; When individuals saw nostalgic foods, they gave positive, negative or neutral answers. In line with the findings, recommendations for practice are included in the study.

Kaynakça

  • Abarca, M. E., ve Colby, J. R. (2016). Food memories seasoning the narratives of our lives. Abdi, H. (2002). What can cognitive psychology and sensory evalution learn from each other? Food Quality and Preference, 13, 445-451.
  • Abeyta, A., Routledge, C., Roylance, C., Wildschut, R. T., ve Sedikides, C. (2015). Attachment-related avoidance and the social and agentic content of nostalgic memories. Journal of Social and Personal Relationships, 32, 406-413. doi: 10.1177/0265407514533770.
  • Akdemir, A., Konakay, G., Demirkaya, H., Noyan, A., Demir, B., Ağ, C., Pehlivan, Ç., Özdemir, E., Akduman, G., Eregez, H., Öztürk, İ. ve Balcı, O. (2013). Y kuşağının kariyer algısı, kariyer değişimi ve liderlik tarzı beklentilerinin araştırılması. Ekonomi ve Yönetim Araştırmaları Dergisi, 2(2), 1142-1554.
  • Altuntuğ, N. (2012). Kuşaktan Kuşağa Tüketim Olgusu ve Geleceğin Tüketici Profili. Organizasyon ve Yönetim Bilimleri Dergisi, 4(1), 203-212.
  • Anderson, L. (2016). Cooking up the past: culinary nostalgia and gender critique in Cuéntame cómo pasó. Hispanic Research Journal, 17(1), 34-48.
  • Auvray, M., & Spence, C. (2008). Multisensory perception of flavor. Consciousness and Cognition, 17(3), 1016-1031. 27.07.2021 tarihinde https://www.sciencedirect.com/science/article/pii/S1053810007000657?via%3Dihub adresinden alındı.
  • Aydın Öztürk, T. (2015). Postmodernizmin Zaman Algısı Müzikte Nostalji Modası. Medeniyet Sanat Dergisi, 1(1), 31–41.
  • Bakırtaş, H., Divanoğlu, S.U., ve Akkaş, C., (2016). Y kuşağı, Farkı Ne? Neyi, Niçin, Nasıl Alır ya da Aldırır? , Ekin Yayınevi, Bursa.
  • Batcho, K. I. (2007). Nostalgia and the emotional tone and content of song lyrics. The American Journal of Psychology, 120, 361-381.
  • Bekmezci, M.(2017). Nesillerin karşılaştırılması ve iş dünyasında ‘Y’ kuşağına kuramsal bir bakış. Toros Üniversitesi İİSBF Sosyal Bilimler Dergisi, 4(7), 101-111.
  • Belk Russell, W. (1991), “Possessions and the Sense of Past”, in Highways and Buyways: Naturalistic Research from The Consumer Behavior Odyssey, Provo, UT: Association for Consumer Research, p.114-130.
  • Blumenthal, H. (2008). The Fat Duck Cookbook. London: Bloomsbury.
  • Cheung, W.-Y., Wildschut, T., Sedikides, C., Hepper, E. G., Arndt, J. ve Vingerhoets, A. J. J. M. (2013). Back to the Future: Nostalgia Increases Optimism. Personality and Social Psychology Bulletin, 39(11), 1484-1496.
  • Dean, J. (1950). Pricing Policies for new products. Harvard Business Review, November, 45-53.
  • Deloitte (2017). Y kuşağının artık sadece beklentileri değil, kaygıları da yüksek, https://www2.deloitte.com/tr/tr/pages/about-deloitte/articles/deloitte-y-kusagi-arastirmasi-2017.html Erişim Tarihi: 26.07.2021.
  • Delwiche, J. F. (2007). Attributes believed to impact flavor: an opinion survey. Journal of Sensory Studies, 18(4), 347-352. doi:10.1111/j.1745-459X.2003.tb00393.x
  • Desor, J.A., Maller, O., Turner, R.E. (1977). Preference for Sweet in Humans: İnfants, Children and Adults. In: Weiffenbach Jm, Ed. Taste and Development: The Genesis of Sweet Preference, Washington, Dc: Us Government Printing Office.
  • Ekşi, A. (2018). Gıdaların Duyusallığı. 27.07.2021 tarihinde LabMedya: https://www.labmedya.com/gidalarin-duyusalligi adresinden alındı.
  • Espinoza-Ortega, A. (2021). Nostalgia in food consumption: Exploratory study among generations in Mexico, International Journal of Gastronomy and Food Science, 2021, 100399, ISSN 1878-450X, https://doi.org/10.1016/j.ijgfs.2021.100399.
  • (https://www.sciencedirect.com/science/article/pii/S1878450X21000986).
  • Fox, A. (2011). Mixing it up, https://www.shrm.org/hr-today/news/hr-magazine/pages/0511fox.aspx Erişim Tarihi:26.07.2021.
  • Frankl, V. E. (2006). Man’s search for meaning. Boston, MA: Beacon Press.
  • Hatipoğlu, M. T. (2017). Anatomi ve Fizyoloji (17.Baskı). Hatiboğlu Yayınevi: Ankara.
  • Holak, S. L., ve Havlena, W. J. (1992). Nostalgia: An exploratory study of themes and emotions in the nostalgic experience. Advances in Consumer Research, 19, 380-386.
  • http://www.tdk.gov.tr/index.php?option=com_gts&arama=gts&guid=TDK.GTS.584552a2d27c56.04872976 Erişim Tarihi: 26.07.2021.
  • Jackson, V., Stoel, L. ve Brantley, A. (2011). Mall attributes and shopping value: differences by gender and generational cohort. Journal of Retail Consumer Services. 18(1),1–9.
  • Karadeniz, F. (2000). Lezzet Algılama Mekanizması. Gıda, 25(5), 317-324. 27.07.2021 tarihinde https://dergipark.org.tr/download/article-file/78613 adresinden alındı.
  • Kessous, A., ve Roux, E. (2008). A semiotic analysis of nostalgia as a connection to the past. Qualitative Market Research: An International Journal.
  • Knoferle, K., ve Spence, C. (2012). Crossmodal Correspondences Between Sounds and Tastes. Psychon Bull Rev, 992–1006.
  • Konakay, G. (2018). Y kuşağı değerlerinin kariyer tercihleri açısından incelemesi. Journal of Entrepreneurship and Development, 13(1), 79-92.
  • Kotler, P. (1983). Principles of marketing(2nd ed.). Prentice/Hall International Editions.
  • Krishna, A. (2012). An integrative review of sensory marketing: Engaging the senses to affect perception, judgment and behavior. Journal of Consumer Psychology, 22(3), 332-351. doi:10.1016/j.jcps.2011.08.003
  • Lakshmi, S. R. (2018). Home-a memory lingering in our taste buds. International Journal of Research in Humanities, Arts and Science. 2, Special Issue 6, April, 87-89.
  • Laureati, M., Morin-Audebrand, L., Pagliarini, E., Sulmont-Rossé, C., Köster, E. P. ve Mojet, J. (2008). Food memory and its relation with age and liking: An incidental learning experiment with children, young and elderly people. Appetite, 51(2), 273-282.
  • Lazarevic, V., (2012). “Encouraging brand loyalty in fickle generation Y consumers”, Young Consumers, 13(1), pp. 45-61.
  • Levitt, T. (1965). Exploit the product life cycle. Harvard Business Review, November, 81-94.
  • Lindsay, R. C. (1996). Flavors. O. R. Fennema (Dü.) içinde, Food Chemistry (3rd b., s. 723-766). New York, USA: Marcel Dekker Inc.
  • Lupton, D. (1994). Food, memory and meaning: The symbolic and social nature of food events. The Sociological Review. 42(4), 664-685.
  • McCarthy, E. J. ve William, D. ve Perrault, J. R. (1993). Basic Marketing (10th ed.). Boston: Von Hoffman Press. Meenaghan, J., ve O’Sullivan, P. (1986). The shape and lenght of the product life cycle. Irish Marketing Review, 1, 83-102.
  • Olson, C.M., Gemmill, K.P. (1981). Association of Sweet Preference and Food Selection among Four to Five Year Old Children. Ecology of Food and Nutrition, 11: 145-150.
  • Orhun, D. ve Akıllı, K. (2019). Yedikleriniz Davranışlarınız Olur. İstanbul: Velespit Yayınları.
  • Özgüneş, R. E. ve Bozok, D. (2022). Lezzetin Nostaljisi: Yiyecek ve Bellek İlişkisi Üzerine. Journal of Tourism and Gastronomy Studies. 2022, 10(4), 3213-3228.
  • Özhan, Ş. ve Altuğ, N. (2017). Nostalji Eğilimi Ölçeğinin Türkçe ’ye Uyarlanması, Geçerlilik ve Güvenilirlik Çalışması. Social Sciences Research Journal, Volume 6, Issue 3, 53-66 (September 2017), ISSN: 2147-5237.
  • Proust, M. (1960). Swann's way (Moncrieff, CK Scott Trans.) Chatto and Windus: London, UK (1960). (Original work published 1922.)
  • Reeves, T. C. ve Oh, E. (2008). Generational Differences. İçinde: J.M. Spector, M.D. Merrill, J. Van Merrienboer, M. P.Driscoll (Ed.), In Handbook of Research on Educational Communications and Technology, New York: Taylor & Francis Group, ss. 275-290.
  • Renko, S., ve Bucar, K. (2014). Sensing nostalgia through traditional food: an insight from Croatia. British Food Journal.
  • Rink, D. R. ve Swan, J. E. (1979). Product life cycle research: A literature review. Journal of Business Research, 7(3), 219-242.
  • Scheuing, E. E. (1969). The product life cycle as an aid in strategy decisions. Management Internatıonal Review, 9(4/5), 111-124.
  • Sedikides, C., Lenton, A. P., Slabu, L., ve Thomaes, S. (2018). Sketching the contours of state authenticity. Review of General Psychology, 23(1), 73-88.
  • Sedikides, C., Slabu, L., Lenton, A., ve Thomaes, S. (2017). State authenticity. Current Directions in Psychological Science, 26(6), 521-525.
  • Sedikides, C., Wildschut, T., ve Baden, D. (2004). Nostalgia: Conceptual issues and existential functions. In J. Greenberg, S. L. Koole, & T. A. Pyszczynski (Eds.). Handbook of experimental existential psychology (pp. 200–214). New York: Guilford Press.
  • Serdaroğlu, M., & Değirmencioğlu, G. Ö. (2002). Etin Önemli Bir Kalite Özelliği: Sheahan, P.(2009). Generation Y: Thriving and surviving with generation Y at work, New York: Hardie Grant Books.
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ÜRÜN YAŞAM DÖNGÜSÜ TEORİSİ: NOSTALJİK YİYECEKLERİN LEZZET HAFIZASINDAKİ YERİ

Yıl 2023, Cilt: 7 Sayı: 2, 392 - 406, 31.10.2023
https://doi.org/10.32958/gastoria.1255417

Öz

İsveç Doktor Hofer ’ın 1678 yılında tanımladığı nostalji, kökeninde özlem hastalığı olarak tanımlanmasının yanı sıra etimolojik kökeninde Nostos ve algia kelimelerinden türetilip oksimoron bir kelime olarak günümüze kadar gelmiş olan nostaljik yiyecekler ve içecekler beş duyu ile kavrandığında duygusal anılar uyandırmaktadır. Orbitofrontal kortekste yorumlanan lezzet ise lezzet hafızasına atılmaktadır. Bu çalışmanın amacı, nostaljik yiyeceklerin Y Kuşağı özelinde lezzet hafızasındaki çağrışımları ortaya koymak ve ürün yaşam döngüsü teorisi kapsamında değerlendirilmesidir. Çalışma kapsamında; yarı yapılandırılmış görüşme tekniği kullanılmış ve 280 Y Kuşağı mensubu birey ile online ortamda gerçekleştirilmiştir. Araştırma bulgularına göre; bireyler nostaljik yiyecekleri gördüğünde olumlu, olumsuz ya da nötr cevaplar vermiştir. Bulgular doğrultusunda çalışmada uygulamaya yönelik önerilere yer verilmiştir.

Kaynakça

  • Abarca, M. E., ve Colby, J. R. (2016). Food memories seasoning the narratives of our lives. Abdi, H. (2002). What can cognitive psychology and sensory evalution learn from each other? Food Quality and Preference, 13, 445-451.
  • Abeyta, A., Routledge, C., Roylance, C., Wildschut, R. T., ve Sedikides, C. (2015). Attachment-related avoidance and the social and agentic content of nostalgic memories. Journal of Social and Personal Relationships, 32, 406-413. doi: 10.1177/0265407514533770.
  • Akdemir, A., Konakay, G., Demirkaya, H., Noyan, A., Demir, B., Ağ, C., Pehlivan, Ç., Özdemir, E., Akduman, G., Eregez, H., Öztürk, İ. ve Balcı, O. (2013). Y kuşağının kariyer algısı, kariyer değişimi ve liderlik tarzı beklentilerinin araştırılması. Ekonomi ve Yönetim Araştırmaları Dergisi, 2(2), 1142-1554.
  • Altuntuğ, N. (2012). Kuşaktan Kuşağa Tüketim Olgusu ve Geleceğin Tüketici Profili. Organizasyon ve Yönetim Bilimleri Dergisi, 4(1), 203-212.
  • Anderson, L. (2016). Cooking up the past: culinary nostalgia and gender critique in Cuéntame cómo pasó. Hispanic Research Journal, 17(1), 34-48.
  • Auvray, M., & Spence, C. (2008). Multisensory perception of flavor. Consciousness and Cognition, 17(3), 1016-1031. 27.07.2021 tarihinde https://www.sciencedirect.com/science/article/pii/S1053810007000657?via%3Dihub adresinden alındı.
  • Aydın Öztürk, T. (2015). Postmodernizmin Zaman Algısı Müzikte Nostalji Modası. Medeniyet Sanat Dergisi, 1(1), 31–41.
  • Bakırtaş, H., Divanoğlu, S.U., ve Akkaş, C., (2016). Y kuşağı, Farkı Ne? Neyi, Niçin, Nasıl Alır ya da Aldırır? , Ekin Yayınevi, Bursa.
  • Batcho, K. I. (2007). Nostalgia and the emotional tone and content of song lyrics. The American Journal of Psychology, 120, 361-381.
  • Bekmezci, M.(2017). Nesillerin karşılaştırılması ve iş dünyasında ‘Y’ kuşağına kuramsal bir bakış. Toros Üniversitesi İİSBF Sosyal Bilimler Dergisi, 4(7), 101-111.
  • Belk Russell, W. (1991), “Possessions and the Sense of Past”, in Highways and Buyways: Naturalistic Research from The Consumer Behavior Odyssey, Provo, UT: Association for Consumer Research, p.114-130.
  • Blumenthal, H. (2008). The Fat Duck Cookbook. London: Bloomsbury.
  • Cheung, W.-Y., Wildschut, T., Sedikides, C., Hepper, E. G., Arndt, J. ve Vingerhoets, A. J. J. M. (2013). Back to the Future: Nostalgia Increases Optimism. Personality and Social Psychology Bulletin, 39(11), 1484-1496.
  • Dean, J. (1950). Pricing Policies for new products. Harvard Business Review, November, 45-53.
  • Deloitte (2017). Y kuşağının artık sadece beklentileri değil, kaygıları da yüksek, https://www2.deloitte.com/tr/tr/pages/about-deloitte/articles/deloitte-y-kusagi-arastirmasi-2017.html Erişim Tarihi: 26.07.2021.
  • Delwiche, J. F. (2007). Attributes believed to impact flavor: an opinion survey. Journal of Sensory Studies, 18(4), 347-352. doi:10.1111/j.1745-459X.2003.tb00393.x
  • Desor, J.A., Maller, O., Turner, R.E. (1977). Preference for Sweet in Humans: İnfants, Children and Adults. In: Weiffenbach Jm, Ed. Taste and Development: The Genesis of Sweet Preference, Washington, Dc: Us Government Printing Office.
  • Ekşi, A. (2018). Gıdaların Duyusallığı. 27.07.2021 tarihinde LabMedya: https://www.labmedya.com/gidalarin-duyusalligi adresinden alındı.
  • Espinoza-Ortega, A. (2021). Nostalgia in food consumption: Exploratory study among generations in Mexico, International Journal of Gastronomy and Food Science, 2021, 100399, ISSN 1878-450X, https://doi.org/10.1016/j.ijgfs.2021.100399.
  • (https://www.sciencedirect.com/science/article/pii/S1878450X21000986).
  • Fox, A. (2011). Mixing it up, https://www.shrm.org/hr-today/news/hr-magazine/pages/0511fox.aspx Erişim Tarihi:26.07.2021.
  • Frankl, V. E. (2006). Man’s search for meaning. Boston, MA: Beacon Press.
  • Hatipoğlu, M. T. (2017). Anatomi ve Fizyoloji (17.Baskı). Hatiboğlu Yayınevi: Ankara.
  • Holak, S. L., ve Havlena, W. J. (1992). Nostalgia: An exploratory study of themes and emotions in the nostalgic experience. Advances in Consumer Research, 19, 380-386.
  • http://www.tdk.gov.tr/index.php?option=com_gts&arama=gts&guid=TDK.GTS.584552a2d27c56.04872976 Erişim Tarihi: 26.07.2021.
  • Jackson, V., Stoel, L. ve Brantley, A. (2011). Mall attributes and shopping value: differences by gender and generational cohort. Journal of Retail Consumer Services. 18(1),1–9.
  • Karadeniz, F. (2000). Lezzet Algılama Mekanizması. Gıda, 25(5), 317-324. 27.07.2021 tarihinde https://dergipark.org.tr/download/article-file/78613 adresinden alındı.
  • Kessous, A., ve Roux, E. (2008). A semiotic analysis of nostalgia as a connection to the past. Qualitative Market Research: An International Journal.
  • Knoferle, K., ve Spence, C. (2012). Crossmodal Correspondences Between Sounds and Tastes. Psychon Bull Rev, 992–1006.
  • Konakay, G. (2018). Y kuşağı değerlerinin kariyer tercihleri açısından incelemesi. Journal of Entrepreneurship and Development, 13(1), 79-92.
  • Kotler, P. (1983). Principles of marketing(2nd ed.). Prentice/Hall International Editions.
  • Krishna, A. (2012). An integrative review of sensory marketing: Engaging the senses to affect perception, judgment and behavior. Journal of Consumer Psychology, 22(3), 332-351. doi:10.1016/j.jcps.2011.08.003
  • Lakshmi, S. R. (2018). Home-a memory lingering in our taste buds. International Journal of Research in Humanities, Arts and Science. 2, Special Issue 6, April, 87-89.
  • Laureati, M., Morin-Audebrand, L., Pagliarini, E., Sulmont-Rossé, C., Köster, E. P. ve Mojet, J. (2008). Food memory and its relation with age and liking: An incidental learning experiment with children, young and elderly people. Appetite, 51(2), 273-282.
  • Lazarevic, V., (2012). “Encouraging brand loyalty in fickle generation Y consumers”, Young Consumers, 13(1), pp. 45-61.
  • Levitt, T. (1965). Exploit the product life cycle. Harvard Business Review, November, 81-94.
  • Lindsay, R. C. (1996). Flavors. O. R. Fennema (Dü.) içinde, Food Chemistry (3rd b., s. 723-766). New York, USA: Marcel Dekker Inc.
  • Lupton, D. (1994). Food, memory and meaning: The symbolic and social nature of food events. The Sociological Review. 42(4), 664-685.
  • McCarthy, E. J. ve William, D. ve Perrault, J. R. (1993). Basic Marketing (10th ed.). Boston: Von Hoffman Press. Meenaghan, J., ve O’Sullivan, P. (1986). The shape and lenght of the product life cycle. Irish Marketing Review, 1, 83-102.
  • Olson, C.M., Gemmill, K.P. (1981). Association of Sweet Preference and Food Selection among Four to Five Year Old Children. Ecology of Food and Nutrition, 11: 145-150.
  • Orhun, D. ve Akıllı, K. (2019). Yedikleriniz Davranışlarınız Olur. İstanbul: Velespit Yayınları.
  • Özgüneş, R. E. ve Bozok, D. (2022). Lezzetin Nostaljisi: Yiyecek ve Bellek İlişkisi Üzerine. Journal of Tourism and Gastronomy Studies. 2022, 10(4), 3213-3228.
  • Özhan, Ş. ve Altuğ, N. (2017). Nostalji Eğilimi Ölçeğinin Türkçe ’ye Uyarlanması, Geçerlilik ve Güvenilirlik Çalışması. Social Sciences Research Journal, Volume 6, Issue 3, 53-66 (September 2017), ISSN: 2147-5237.
  • Proust, M. (1960). Swann's way (Moncrieff, CK Scott Trans.) Chatto and Windus: London, UK (1960). (Original work published 1922.)
  • Reeves, T. C. ve Oh, E. (2008). Generational Differences. İçinde: J.M. Spector, M.D. Merrill, J. Van Merrienboer, M. P.Driscoll (Ed.), In Handbook of Research on Educational Communications and Technology, New York: Taylor & Francis Group, ss. 275-290.
  • Renko, S., ve Bucar, K. (2014). Sensing nostalgia through traditional food: an insight from Croatia. British Food Journal.
  • Rink, D. R. ve Swan, J. E. (1979). Product life cycle research: A literature review. Journal of Business Research, 7(3), 219-242.
  • Scheuing, E. E. (1969). The product life cycle as an aid in strategy decisions. Management Internatıonal Review, 9(4/5), 111-124.
  • Sedikides, C., Lenton, A. P., Slabu, L., ve Thomaes, S. (2018). Sketching the contours of state authenticity. Review of General Psychology, 23(1), 73-88.
  • Sedikides, C., Slabu, L., Lenton, A., ve Thomaes, S. (2017). State authenticity. Current Directions in Psychological Science, 26(6), 521-525.
  • Sedikides, C., Wildschut, T., ve Baden, D. (2004). Nostalgia: Conceptual issues and existential functions. In J. Greenberg, S. L. Koole, & T. A. Pyszczynski (Eds.). Handbook of experimental existential psychology (pp. 200–214). New York: Guilford Press.
  • Serdaroğlu, M., & Değirmencioğlu, G. Ö. (2002). Etin Önemli Bir Kalite Özelliği: Sheahan, P.(2009). Generation Y: Thriving and surviving with generation Y at work, New York: Hardie Grant Books.
  • Shepherd, G. (2006). Smell Images and the Flavour System in the Human Brain. Nature, 316–321.
  • Simon, S. A., de Araujo, I. E., Gutierrez, R., & Nicolelis, M. A. (2006). The neural mechanisms of gustation: a distributed processing code. Nature Reviews Neuroscience(7), 890-901.
  • Sproesser, G., Ruby, M. B., Arbit, N., Akotia, C. S., dos Santos Alvarenga, M., Bhangaokar, R., ve Renner, B. (2019). Understanding traditional and modern eating: the TEP10 framework. BMC Public Health, 19(1), 1-14.
  • Tek, Ö. B. (1999). Pazarlama ilkeleri- global yönetimsel yaklaşım- Türkiye uygulamaları (8.Baskı), İstanbul: Beta Yayın Dağıtım.
  • TUİK. (2021). https://data.tuik.gov.tr/Bulten/Index?p=37210 Erişim Tarihi: 25.08.2021 Turner, B. S. (1987) “A Note on Nostalgia”, Theory, Culture & Society 4: 147-156.
  • Türk, E. T. (2013). Kuşak kuşak teknoloji ve sosyal hayat, http://isfam.org/kusak-kusak-teknoloji-ve-sosyalhayat Erişim Tarihi: 26.07.2021.
  • Tyler, K. (2007). The Tethered Generation, https://www.shrm.org/hr-today/news/hr-magazine/pages/0507cover.aspx Erişim Tarihi: 26.07.2021.
  • Verhagen, J.V., ve Engelen, L. (2006). The Neurocognitive Bases of Human Multimodal Food Perception: Sensory Integration. Neuroscience and Biobehavioral Reviews, 613–650.
  • Vess, M., Arndt, J., Routledge, C., Sedikides, C. ve Wildschut, T. (2012). Nostalgia as a Resource for the Self. Self and Identity, 11(3), 273-284.
  • Vignolles, A., & Pichon, P. E. (2014). A taste of nostalgia: Links between nostalgia and food consumption. Qualitative market research: an international journal.
  • Wildschut, T., Sedikides, C., Arndt, J., ve Routledge, C. (2006). Nostalgia: Content, triggers, functions. Journal of Personality and Social Psychology, 91, 975–993. Doi: 10.1037/0022 3514.91.5.97.
  • Wilson, D., ve Stevenson, R. (2006). Leaning to Smell: Olfactory Perception from Neurobiology to Behavior. Baltimore: Johns Hopkins University Press.
  • Wilson, J. L. (2005). Nostalgia: Sanctuary of meaning. Cranbury, NJ: Associated University Presses. Wolf-Nuts, U. (2007). “Folklorizm, Nostalji ve Kültürel Miras.” (Çev. Selcan Gürçayır), Folklorun Sahtesi: Fakelore. Ankara: Geleneksel Yayınları, 2007: 175-181.
  • Yağcı, M.İ. ve Çabuk, S. (2018). Pazarlama Teorileri. (2.Baskı). MediaCat Yayıncılık: İstanbul
  • Zemke, R., Raines, C., ve Filipczak, B. (2000). Generations at work: Managing the clash of veterans, boomers, Xers and nexters in your workplace. American Management Association, New York.
  • Zhang, K. ve Bonk, C. J., (2010). Generational learners ve e-learning Technologies. Handbook of research on practices and outcomes in e-learning: issues and trend
Toplam 68 adet kaynakça vardır.

Ayrıntılar

Birincil Dil Türkçe
Konular Turizm (Diğer)
Bölüm Makaleler
Yazarlar

Alperen Kök 0000-0002-6351-2199

Erken Görünüm Tarihi 30 Ekim 2023
Yayımlanma Tarihi 31 Ekim 2023
Gönderilme Tarihi 23 Şubat 2023
Kabul Tarihi 15 Ağustos 2023
Yayımlandığı Sayı Yıl 2023 Cilt: 7 Sayı: 2

Kaynak Göster

APA Kök, A. (2023). ÜRÜN YAŞAM DÖNGÜSÜ TEORİSİ: NOSTALJİK YİYECEKLERİN LEZZET HAFIZASINDAKİ YERİ. Gastroia: Journal of Gastronomy And Travel Research, 7(2), 392-406. https://doi.org/10.32958/gastoria.1255417