Öz
Human, as a social being, tends to have a superior status in the society that s/he belongs to. Therefore, the desire to be admired by other people can instinctively lead one to spend Money far beyond his/her basic needs. Today, this case is revealed more obviously with the development and facilitation of communication among people. Nevertheless, technological developments lead to changes in the shopping habits of individuals. Brands using channels such as social media and ecommerce platforms more effectively, created the opportunity for consumers to comment on any product and convey their opinions to others. The opportunity to share the experiences of the consumers about a brand with others has allowed the emergence of electronic word of mouth communication. This research was conducted with the aim of seeking an answer to the question of whether conspicuous consumption and electronic word-of-mouth communication have an effect on experiential brand perception or not. The research population consists of individuals who visited Palandöken Ski Center for any recreational activity in 2021. Data were collected from a total of 477 people. Multiple linear regression analysis is used for hypothesis testing. As a result of the research, it was concluded that conspicuous consumption and electronic word-of-mouth have a predictive role on experiential brand perception.