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UNUTULMAZ TURİZM DENEYİMİNİN PSİKOLOJİK İYİ OLUŞA ETKİSİNİN İNCELENMESİ

Yıl 2021, Cilt: 4 Sayı: 2, 153 - 168, 25.12.2021
https://doi.org/10.54186/arhuss.960380

Öz

Turizm, insanlara farklı deneyimler sağlayan bir faaliyettir. Bir turizm deneyimi, bireyin deneyimine ilişkin değerlendirmeleri olumlu olarak ilişkilendirdiğinde ve duygusal olarak hatırladığında unutulmaz hale gelmektedir. Bu bağlamda çalışmanın amacı, unutulmaz turizm deneyiminin psikolojik iyi oluşa etkisinin incelenmesidir. Araştırma kapsamında 491 kişiden çevrimiçi anket tekniği ile veriler elde edilmiştir. Verilere AMOS programı ile Doğrulayıcı Faktör Analizi ve Yol Analizi uygulanmıştır. Analiz sonucunda ölçeğin uyum ve yakınsak geçerliliğini sağladığı ve güvenilir bir ölçek olduğu tespit edilmiştir. Yol analizi sonucunda unutulmaz turizm deneyimi boyutlarından yenilik, bilgi, anlamlılık, katılım ve ferahlık deneyiminin ise il psikolojik iyi oluş üzerinde pozitif ve anlamlı bir etkisinin olduğu hedonizm ve yerel kültür boyutlarının ise anlamlı bir etkisinin olmadığı sonucuna ulaşılmıştır.

Kaynakça

  • Albaity, M., ve Melhem, S. B. (2017). Novelty seeking, image, and loyalty-The mediating role of satisfaction and moderating role of length of stay: International tourists' perspective, Tourism Management Perspectives, 30-37.
  • Arslan Ayazlar, R. (2016). Hatırlanır turizm deneyimi (MTES) ölçeği’nin güvenilirlik ve geçerlilik çalışması, O. Bahar içinde 17. Ulusal Turizm KongresiAkademi Sektör Buluşması, Ankara: Detay Yayıncılık.
  • Assaker, G., Vinzi, V. E., ve O’Connor, P. (2011). Examining the effect of novelty seeking, satisfaction, and destination image on tourists’ return pattern: A two factor, non-linear latent growth model, Tourism Management, 890-901.
  • Braun-LaTour, K.,Grinley, M., ve Loftus, E. (2006). Tourist memory distortion, Journal of Travel Research, 44, 360–367.
  • Caruana, R., ve Crane, A. (2011). Getting Away From It All: Exploring Freedom in Tourism. Annals of Tourism Research, 1495-1515.
  • Clements, C.J., ve Josiam, M., B. (1995). Role of involvement in the travel decision, Journal of Vacation Marketing, 1(4), 337-348.
  • Duman, T., ve Mattila, A. S. (2005). The Role of Affective Factors on Perceived Cruise Vacation Value, Tourism Management, 311-323.
  • Gürbüz, S, ve Şahin, F. (2016). Sosyal Bilimlerde Araştırma Yöntemleri, Ankara: Seçkin Yayıncılık.
  • Hosseini, S., Macias, R.C., ve Garcia; F. A. (2021). Memorable tourism experience research: A systematic review of the literature, Tourism Recreation Research, 1-15.
  • Jang, S., ve Feng, R. (2007). Temporal Destination Revisit İntention: The Effects Of Novelty Seeking And Satisfaction, Tourism Management, 580-590.
  • Kim, J.H. (2010). Determining the Factors Affecting the Memorable Nature of Travel Experiences. Journal of Travel & Tourism Marketing, 780-796.
  • Kim, J. H., Ritchie, J., ve McCormick, B. (2012). Development Of A Scale To Measure Memorable Tourism Experiences, Journal of Travel Research, 51(12), 12–25.
  • Kim, J. H. (2014). The Antecedents of Memorable Tourism Experiences: The Development of a Scale to Measure the Destination Attributes Associated with Memorable Experiences, Tourism Management, 34-45.
  • Knobloch, U., Robertson, K., ve Aitken, R. (2017). Experience, Emotion, and Eudaimonia: A Consideration of Tourist Experiences and Well-being, Journal of Travel Research, 651-662. Larsen, S. (2007). Aspects of a Psychology of the Tourist Experience, Journal of Hospitality and Tourism, 1, 7-18.
  • Li, T. E., ve Chan, E. T. (2017). Diaspora tourism and well-being: A eudaimonic view, Annals of Tourism Research, 205-206.
  • Marschall, S. (2012). ‘Personal Memory Tourism’ And A Wider Exploration Of The Tourism−Memory Nexus, Journal of Tourism and Cultural Change, 10(4), 321–335.
  • McCabe, S., ve Johnson, S. (2013). The Happıness Factor In Tourısm: Subjectıve Well-Beıng And Socıal Tourısm, Annals of Tourism Research, 42-65.
  • McCleary, K. W., ve Gürsoy, D. (2004). An Integratıve Model of Tourists’ Information Search Behavior, Annals of Tourism Research, 353-373.
  • McCormick, B., Ritchie, J. B., ve Kim, J. H. (2010). Development of a Scale to Measure Memorable Tourism Experiences, Journal of Travel Research, 12-25.
  • Morgan, M., ve Xu, F. (2009). Student Travel Experiences: Memories And Dreams, Journal of Hospitality Marketing and Management, 216-236.
  • Neuhofer, B., Buhalis, D., ve Ladkin, A. (2014). A Typology of Technology-Enhanced Tourism Experiences, International Journal of Tourism Research, 16, 340–350.
  • Oh, H., Fiore, A. M. ve Jeoung, M. (2007). Measuring Experience Economy Concept Tourism Applications, Journal Of Travel Research, 46(2), 119-132.
  • Prebensen, N. K., Woo, E., ve Uysal, M. S. (2013). Experience Value: Antecedents and Consequences.,Current Issues in Tourism, 910-928.
  • Ritchie, J. B. ve Tung, V. W. (2011). Exploring the Essence of Memorable Tourism Experiences, Journal of Hospitality and Tourism Management, 1367-1386.
  • Ruffolo, I., ve Servidio, R. (2016). Exploring the Relationship Between Emotions and Memorable Tourism Experiences Through Narratives, Tourism Management Perspectives, 151-160.
  • Ryan, R., ve Deci, E. (2001). On Happiness and Human Potentials: A Review of Research on Hedonic and Eudaimonic Well-Being, Annual Review of Psychology, 52, 141-166.
  • Ryff, C. D. (1989). Happiness Is Everything, Or Is It? Explorations On The Meaning Of Psychological Well-Being, Journal of Personality and Social Psychology, 1069–1081.
  • Sthapit, E.,ve Coudounaris, D. N. (2017). Memorable Tourism Experiences: Antecedents And Outcomes, Scandinavian Journal of Hospitality and Tourism , 72-94.
  • Swinyard, W.R. (1993). The Effects Of Mood, İnvolvement, And Quality Of Store Experience On Shopping İntentions, Journal Of Consumer Research, 271-280.
  • Telef, B.B. (2013). Psikolojik İyi Oluş Ölçeği: Türkçeye Uyarlama, Geçerlilik ve Güvenilirlik Çalışması, Hacettepe Üniversitesi Eğitim Fakültesi Dergisi, 28(3), 374-384.
  • Tung, V.W.S., ve Ritchie, J.R.B. (2011). Exploring The Essence Of Memorable Tourism Experiences, Annals of Tourism Research, 1367-1386.
  • Urry, J. (1990). The Tourist Gaze. London: Sage.
  • Vada, S., Prentice, C., ve Hsiao, A. (2019). The Role Of Positive Psychology in Tourists’ Behavioural Intentions, Journal of Retailing and Consumer Services, 293-303.
  • Voigt, C., Brown, G., ve Howat, G., (2011). Wellness tourists: In search of transformation. Tourism Review, 66(1/2),16-30.
  • Wang, C., Liu, J., Wei, L., ve Zhang, T. (2020). Impact Of Tourist Experience On Memorability And Authenticity: A Study Of Creative Tourism., Journal of Travel & Tourism Marketing, 37 (1), 48–63.
  • Wu, C.H., ve Liang, A.R. (2011). The Relationship Between White-Water Rafting Experience Formation and Customer Reaction:A Flow Theory Perspective,Tourism Management, 32(2),317-325.
  • Yu, C.P., Chang, W.C. ve Ramanpong, J. (2019). Assessing Visitors' Memorable Tourism Experiences (Mtes) in Forest Recreation Destination: A Case Study İn Xitou Nature Education Area, Forests, 10 (8), 636.

INVESTIGATION OF THE EFFECT OF MEMORABLE TOURISM EXPERIENCE ON PSYCHOLOGICAL WELL-BEING

Yıl 2021, Cilt: 4 Sayı: 2, 153 - 168, 25.12.2021
https://doi.org/10.54186/arhuss.960380

Öz

Tourism is an activity that provides people with different experiences. A tourism experience becomes memorable when the individual positively associates the evaluations of the experience and remembers it emotionally. In this context, the aim of the study is to examine the effect of memorable tourism experience on psychological well-being. Within the scope of the research, data were obtained from 491 people by online survey technique. Within the scope of the research, data were obtained from 491 people by online survey technique. Confirmatory Factor Analysis and Path Analysis were applied to the data with the AMOS program. As a result of the analysis, it has been determined that the scale provides convergent and convergent validity and is a reliable scale. As a result of the path analysis, it was concluded that the dimensions of the memorable tourism experience such as innovation, knowledge, meaningfulness, participation and refreshment had a positive and significant effect on psychological well-being, while hedonism and local culture dimensions did not have a significant effect..

Kaynakça

  • Albaity, M., ve Melhem, S. B. (2017). Novelty seeking, image, and loyalty-The mediating role of satisfaction and moderating role of length of stay: International tourists' perspective, Tourism Management Perspectives, 30-37.
  • Arslan Ayazlar, R. (2016). Hatırlanır turizm deneyimi (MTES) ölçeği’nin güvenilirlik ve geçerlilik çalışması, O. Bahar içinde 17. Ulusal Turizm KongresiAkademi Sektör Buluşması, Ankara: Detay Yayıncılık.
  • Assaker, G., Vinzi, V. E., ve O’Connor, P. (2011). Examining the effect of novelty seeking, satisfaction, and destination image on tourists’ return pattern: A two factor, non-linear latent growth model, Tourism Management, 890-901.
  • Braun-LaTour, K.,Grinley, M., ve Loftus, E. (2006). Tourist memory distortion, Journal of Travel Research, 44, 360–367.
  • Caruana, R., ve Crane, A. (2011). Getting Away From It All: Exploring Freedom in Tourism. Annals of Tourism Research, 1495-1515.
  • Clements, C.J., ve Josiam, M., B. (1995). Role of involvement in the travel decision, Journal of Vacation Marketing, 1(4), 337-348.
  • Duman, T., ve Mattila, A. S. (2005). The Role of Affective Factors on Perceived Cruise Vacation Value, Tourism Management, 311-323.
  • Gürbüz, S, ve Şahin, F. (2016). Sosyal Bilimlerde Araştırma Yöntemleri, Ankara: Seçkin Yayıncılık.
  • Hosseini, S., Macias, R.C., ve Garcia; F. A. (2021). Memorable tourism experience research: A systematic review of the literature, Tourism Recreation Research, 1-15.
  • Jang, S., ve Feng, R. (2007). Temporal Destination Revisit İntention: The Effects Of Novelty Seeking And Satisfaction, Tourism Management, 580-590.
  • Kim, J.H. (2010). Determining the Factors Affecting the Memorable Nature of Travel Experiences. Journal of Travel & Tourism Marketing, 780-796.
  • Kim, J. H., Ritchie, J., ve McCormick, B. (2012). Development Of A Scale To Measure Memorable Tourism Experiences, Journal of Travel Research, 51(12), 12–25.
  • Kim, J. H. (2014). The Antecedents of Memorable Tourism Experiences: The Development of a Scale to Measure the Destination Attributes Associated with Memorable Experiences, Tourism Management, 34-45.
  • Knobloch, U., Robertson, K., ve Aitken, R. (2017). Experience, Emotion, and Eudaimonia: A Consideration of Tourist Experiences and Well-being, Journal of Travel Research, 651-662. Larsen, S. (2007). Aspects of a Psychology of the Tourist Experience, Journal of Hospitality and Tourism, 1, 7-18.
  • Li, T. E., ve Chan, E. T. (2017). Diaspora tourism and well-being: A eudaimonic view, Annals of Tourism Research, 205-206.
  • Marschall, S. (2012). ‘Personal Memory Tourism’ And A Wider Exploration Of The Tourism−Memory Nexus, Journal of Tourism and Cultural Change, 10(4), 321–335.
  • McCabe, S., ve Johnson, S. (2013). The Happıness Factor In Tourısm: Subjectıve Well-Beıng And Socıal Tourısm, Annals of Tourism Research, 42-65.
  • McCleary, K. W., ve Gürsoy, D. (2004). An Integratıve Model of Tourists’ Information Search Behavior, Annals of Tourism Research, 353-373.
  • McCormick, B., Ritchie, J. B., ve Kim, J. H. (2010). Development of a Scale to Measure Memorable Tourism Experiences, Journal of Travel Research, 12-25.
  • Morgan, M., ve Xu, F. (2009). Student Travel Experiences: Memories And Dreams, Journal of Hospitality Marketing and Management, 216-236.
  • Neuhofer, B., Buhalis, D., ve Ladkin, A. (2014). A Typology of Technology-Enhanced Tourism Experiences, International Journal of Tourism Research, 16, 340–350.
  • Oh, H., Fiore, A. M. ve Jeoung, M. (2007). Measuring Experience Economy Concept Tourism Applications, Journal Of Travel Research, 46(2), 119-132.
  • Prebensen, N. K., Woo, E., ve Uysal, M. S. (2013). Experience Value: Antecedents and Consequences.,Current Issues in Tourism, 910-928.
  • Ritchie, J. B. ve Tung, V. W. (2011). Exploring the Essence of Memorable Tourism Experiences, Journal of Hospitality and Tourism Management, 1367-1386.
  • Ruffolo, I., ve Servidio, R. (2016). Exploring the Relationship Between Emotions and Memorable Tourism Experiences Through Narratives, Tourism Management Perspectives, 151-160.
  • Ryan, R., ve Deci, E. (2001). On Happiness and Human Potentials: A Review of Research on Hedonic and Eudaimonic Well-Being, Annual Review of Psychology, 52, 141-166.
  • Ryff, C. D. (1989). Happiness Is Everything, Or Is It? Explorations On The Meaning Of Psychological Well-Being, Journal of Personality and Social Psychology, 1069–1081.
  • Sthapit, E.,ve Coudounaris, D. N. (2017). Memorable Tourism Experiences: Antecedents And Outcomes, Scandinavian Journal of Hospitality and Tourism , 72-94.
  • Swinyard, W.R. (1993). The Effects Of Mood, İnvolvement, And Quality Of Store Experience On Shopping İntentions, Journal Of Consumer Research, 271-280.
  • Telef, B.B. (2013). Psikolojik İyi Oluş Ölçeği: Türkçeye Uyarlama, Geçerlilik ve Güvenilirlik Çalışması, Hacettepe Üniversitesi Eğitim Fakültesi Dergisi, 28(3), 374-384.
  • Tung, V.W.S., ve Ritchie, J.R.B. (2011). Exploring The Essence Of Memorable Tourism Experiences, Annals of Tourism Research, 1367-1386.
  • Urry, J. (1990). The Tourist Gaze. London: Sage.
  • Vada, S., Prentice, C., ve Hsiao, A. (2019). The Role Of Positive Psychology in Tourists’ Behavioural Intentions, Journal of Retailing and Consumer Services, 293-303.
  • Voigt, C., Brown, G., ve Howat, G., (2011). Wellness tourists: In search of transformation. Tourism Review, 66(1/2),16-30.
  • Wang, C., Liu, J., Wei, L., ve Zhang, T. (2020). Impact Of Tourist Experience On Memorability And Authenticity: A Study Of Creative Tourism., Journal of Travel & Tourism Marketing, 37 (1), 48–63.
  • Wu, C.H., ve Liang, A.R. (2011). The Relationship Between White-Water Rafting Experience Formation and Customer Reaction:A Flow Theory Perspective,Tourism Management, 32(2),317-325.
  • Yu, C.P., Chang, W.C. ve Ramanpong, J. (2019). Assessing Visitors' Memorable Tourism Experiences (Mtes) in Forest Recreation Destination: A Case Study İn Xitou Nature Education Area, Forests, 10 (8), 636.
Toplam 37 adet kaynakça vardır.

Ayrıntılar

Birincil Dil Türkçe
Konular İşletme
Bölüm Araştırma Makalesi
Yazarlar

Şükran Karaca 0000-0002-0268-1810

Tülay Tağraf 0000-0002-5757-3577

Yayımlanma Tarihi 25 Aralık 2021
Yayımlandığı Sayı Yıl 2021 Cilt: 4 Sayı: 2

Kaynak Göster

APA Karaca, Ş., & Tağraf, T. (2021). UNUTULMAZ TURİZM DENEYİMİNİN PSİKOLOJİK İYİ OLUŞA ETKİSİNİN İNCELENMESİ. Academic Review of Humanities and Social Sciences, 4(2), 153-168. https://doi.org/10.54186/arhuss.960380

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