Abstract
In recent years it is observed that hospitality services are important for healthcare services to take on a superior position within the excessively competitive environment among healthcare facilities. This approach that is also known as healthcare hospitality has started to be applied in the public domain after private hospitals. The objective with this approach is to enhance the hospitality service quality at hospitals. To this end, the objective of this study is to evaluate the “Healthcare Hospitality Service Guide” developed by the Ministry of Health. 5-P model will be used to examine the strategical suitability of all the suggestions included in this document. 5-P Model is a model that is frequently used for the success of change management and strategic administration applications with its dimensions of purpose, principles, people, processes and performance. This study will focus on the level at which the dimensions of the 5-P model meet the dimensions and standards in the healthcare hospitality service guide. Thus, a strategical evaluation of the healthcare hospitality service criteria will have been made. It is expected that the results will contribute to medical tourism, hospital administrations and strategic administration literature.
References
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Abstract
References
- Arslantürk, Y. (2009). Dört ve Beş Yıldızlı Konaklama İşletmelerinde Performans Değerlendirme: Ankara İli Örneği, İşletme Araştırmaları Dergisi,Vol. 1, No. 2, pp. 19-34.
- Ayyıldız Ünnü, N.A. ve Keçecioğlu, T. (2009). İnsan Kaynakları Yönetiminden Stratejik İnsan Kaynakları Yönetimine Dönüşüm, Ege Akademik Bakış, Vol. 9, No. 4, pp. 1171-1192.
- Connell, J. (2006). Medical Tourism: Sea, Sun, Sand and Surgery. Tourism Management. Vol. 27, No. 6, pp. 1093-1100.
- Ford, R., Heisler, W. and McCreary, W. (2008). Leading Change with the 5-P Model: Complexing the Swan and Dolphin Hotels at World Disney World, Cornell Hospitality Quarterly, Vol. 49, No. 2, pp. 191-205.
- Gavcar, E., Bulut, A.Z. ve Engin, K. (2006). Konaklama İşletmelerinde Uygulanan Performans Değerleme sistemleri ve Uygulama Alanları (Muğla İli Örneği), Yönetim ve Ekonomi,Vol. 13, No. 2, pp. 31-45.
- Han, H. (2013). The Healthcare Hotel: Distinctive Attributes for International Medical Travelers, Tourism Management, Vol. 36, pp. 257-268.
- Lunt, N. and Carrera, P. (2010). Medical Tourism: Assessing The Evidence on Treatment Abroad. Maturitas, Vol. 66, No. 1, pp. 27-32.
- Özkara, B. (1999). Evrimci ve Devrimci Örgütsel Değişim, Afyon: Kocatepe Üniversitesi Yayınları.
- Pryor, M.G., Toombs, L., Anderson, D. and White, J.C. (2010). What Management and Quality Theories Are Best for Small Businesses. Journal of Management and Marketing Research, Vol, 3, pp. 1-12.
- Sağlık Bakanlığı, Türkiye Kamu Hastaneleri Kurumu, http://www.tkhk.gov.tr/Dosyalar/78f93729dae44760b2394b84576fef91.pdf, (30.05.2016).
- Swain, D. and Sahu, S. (2008). Opportunities and Challenges of Health Tourism in India. Conference on Tourism in India – Challenges Ahead. 15-17 Mayıs 2008.
- Tütüncü, Ö., Kiremitçi, İ. ve Çalışkan, U. (2011). Sağlık Turizmi, Güvenlik ve Kalite, Anatolia: Turizm Araştırmaları Dergisi, Vol. 22, No. 1, pp. 91-93.
- Ülgen, H. ve Mirze, K. (2012). İşletmelerde Stratejik Yönetim, İstanbul: Beta Basım Yayım.
- Zygourakis C.C., Rolston J.D., Treadway J., Chang S., and Kliot M. (2014). What Do Hotels and Hospitals Have in Common? How We Can Learn From The Hotel Industry to Take Better Care of Patients. Surg Neurol Int, Vol. 5, No. Suppl 2, pp. 49-53.
Details
| Journal Section | Articles |
|---|---|
| Authors | |
| Publication Date | December 30, 2016 |
| Submission Date | September 26, 2016 |
| Published in Issue | Year 2016 Volume: 1 Issue: 3 |
